Redken Rough Paste 12 Working Material is a flexible, high-control styling paste designed to shape, mold and define strong, directional styles with ease. Its pliable texture allows for reworkable control, meaning you can restyle your hair throughout the day without stiffness or residue.

Perfect for adding texture, separation and a rugged, lived-in finish, this paste delivers reliable hold while maintaining natural movement. Packaged in a convenient pump dispenser for easy, mess-free application.

Who Is This For?

This styling paste is ideal for:

• Short to medium hair lengths
• Textured, defined or directional styles
• Users wanting restylable, flexible control
• Creating piecey, rugged or tousled looks
• Anyone who prefers a paste that stays pliable all day

What Results to Expect

Immediate results:

• Flexible, reworkable hold
• Enhanced texture and definition
• Strong control without stiffness
• Easy shaping and molding of the hair

With regular use:

• Consistent styling versatility
• Controlled movement with long-lasting hold
• Improved ability to create directional, structured looks

FAQ

What level of hold does it provide?
A strong yet flexible hold, rated Redken level 12.

Can I restyle my hair after it sets?
Yes — the formula stays pliable so you can reshape your style throughout the day.

Does it add shine?
It delivers a natural finish with subtle texture, not high shine.

Is it suitable for fine hair?
Yes — it adds texture and control without weighing hair down.

How do I apply it?
Dispense a small amount using the pump, work between your palms and apply to dry or slightly damp hair.