About Proraso

Proraso is an iconic Italian shaving and grooming brand established in 1948, renowned for its high-quality products and deep roots in traditional barbering. Trusted by professionals and grooming enthusiasts worldwide, Proraso combines heritage, performance and timeless Italian craftsmanship.

Proraso originally introduced three core shaving ranges: the Green range for normal skin with eucalyptus, the White range for sensitive skin with green tea and oatmeal, and the Red range for coarse hair enriched with sandalwood and shea oil. The brand later expanded with the Blue protective range featuring Aloe and Vitamin E for enhanced skin comfort and protection.

Why Choose Proraso?

Proraso products are designed to deliver a smooth, comfortable shaving experience while supporting skin health. The carefully formulated ranges allow men to choose products tailored to their skin type, beard texture and grooming preferences.

In addition to its classic lines, Proraso introduced the Single Blade collection, featuring distinctive scents such as Wood & Spice, Azur Lime, Cypress & Vetyver and Refreshing. This premium collection includes shaving and beard care products alongside accessories such as a shaving razor, alum block, travel kit, post- shave powder and dispenser, fragrance wipes, atomizer and complete beard care kits.

Proraso Products at SBS UK

At SBS UK, we stock a comprehensive range of genuine Proraso shaving and grooming products, supplied as official UK stock. All orders are dispatched quickly from our UK premises, ensuring authenticity, quality and reliable service.

Discover the Proraso range to experience premium Italian shaving and grooming products crafted for performance, tradition and modern men’s grooming needs.