Product Overview
K18 TripleBright Oxidation Defense Purple Shampoo 443ml
K18 TripleBright Oxidation Defense Purple Shampoo is a triple-action toning shampoo designed to remove brass, neutralise unwanted tones, and protect blonde hair from future discolouration.
Powered by advanced technology, this innovative foam formula targets the root causes of brassiness by removing metal and mineral build-up, correcting tone with precision violet pigments, and helping prevent future oxidation. The result is brighter, more even blonde hair without staining or over-toning.
Who Is This For?
This purple shampoo is ideal for:
- Blonde, highlighted, or lightened hair.
- Hair affected by brassiness or dull tones.
- Those exposed to hard water or environmental build-up.
- Anyone wanting a more advanced toning solution than traditional purple shampoos.
What Results to Expect
Immediate results:
- Neutralised brassiness and brighter tone.
- Cleaner, more even blonde colour.
- Hair feels refreshed and balanced.
With regular use:
- Up to 3 months of brass removed in one wash*.
- Improved tone consistency and vibrancy.
- Ongoing protection against future brassiness.
Product Details
- Product type: Purple toning shampoo
- Hair type: Blonde, highlighted, or lightened hair
- Key benefits: Removes brass, neutralises tone, protects against future brassiness
- Technology: Triple-action (metal removal, toning, defence)
- Format: Lightweight foam for even application
- Use: Apply to wet hair, leave for 1–3 minutes, then rinse
- Recommended amount: 2–3 pumps per use
- Size: 443ml
FAQ
How is this different from traditional purple shampoos?
It not only tones brassiness but also removes metal and mineral build-up and helps prevent future discolouration.
Will it overtone or turn my hair purple?
No. It uses precision violet technology to neutralise brass without over-toning.
Is it suitable for all hair types?
Yes. It works on all hair types with blonde, highlighted, or lifted tones.
Will it stain my hands or clothes?
No. The foam formula rinses clean and is designed not to stain when used as directed.
How to use:
Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1 to 3 minutes then rinse.
Ingredients:
Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.
Warning:
If shampoo gets into eyes, rinse with water. KEEP OUT OF REACH OF CHILDREN. For external use only.
